Beauty Academy Generates 275 New Student Requests in 5 Months
Amy Tuthill Academy
The Client
The Amy Tuhill Academy is an award-winning Beauty Academy based in Athy, Kildare. They train students from all backgrounds in the latest beauty techniques and offer hands on experience at their salon on-site.In business since 2021, the majority of their students are local and were made aware of the brand through organic social posting - a task that the academy have less and less time for the busier they get.In 2023, they added more courses and teachers and needed enough demand to meet the new supply.
CLIENT GOALS- Increase awareness outside of immediate local area- Promote new online courses to national audience- Grow the academy to a point of requiring physical expansion
Social Media Paid Advertising
What We Did
We started by reviewing Amy's social media content and revenue per demographic segment.We then set up multiple Ad campaigns, promoting online course bundles, individual courses and the academy in general, testing different audiences to ensure a high return on ad spend (i.e. they get as many leads as possible).Also lacking a way to track and follow up on leads, we set the team up with a CRM to keep a record of all leads for future remarketing (e.g. resell or upsell opportunities)
CLIENT RESULTS
- Ads reached approx. 90,000 in their target demographic and outside of their immediate locality- Generated 275 leads over 5 months (no ads ran in December), averaging 55 new student enquiries from ads per month.- Cost of acquiring one lead was €9.26, while the average revenue per course is €792. A huge return from any students that were enrolled.
"Gary was what Amy Tuthill Academy needed. His experience and professionalism has helped the academy reach a new level we ourselves never expected. There was constant support and dedication. Thank you!"
Amy Tuthill
Owner of Amy Tuthill Academy
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